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      Personalization vs. Privacy: Making Sense of the Privacy Paradox in Cincinnati

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      November 15, 2019

      Friday  11:30 AM - 1:30 PM

      1624 Herald Avenue , Schiff Conference Center
      Cincinnati, Ohio

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      Personalization vs. Privacy: Making Sense of the Privacy Paradox

      How do marketers keep personalization alive in a constantly changing, security-focused world? On November 15, our trailblazing panel of experts brings perspectives from law, marketing, and cybersecurity to help solve the Privacy Paradox, a challenge modern marketers face as they work to deliver relevant, user-centric content.

      What is the “Privacy Paradox”?
      The Privacy Paradox describes the way in which consumers today are torn between their desire for personalized content and their natural instinct to protect their personal information.

      What is the Challenge for Marketers?
      Personalization has become a necessity to attract target audiences with appealing content. But to do this successfully is a challenge for not only marketers, but also IT roles, sales, operations, human resources, and even general consumers. Data needs to be collected to personalize content but companies need to find the right balance of resonating without overstepping and being diligent about protecting their audience’s data.

      Additionally, with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), how can marketers create personalized, engaging content, while ensuring they are compliant?

      What You Will Learn:
      At this Trailblazer event hosted by American Marketing Association Cincinnati, you will walk away with knowledge of how to continue leveraging personalized marketing in this increasingly regulated landscape, with key discussion topics including....

      - Relevant case studies of companies successfully navigating the privacy paradox
      - Advice for navigating your own use of personal data and privacy
      - Do’s and don’ts of personalization

      Your November Trailblazer Panelists:

      - Stacy A. Cole | Vice-Chair of the Media and Marketing Industry Group, Graydon
      - Michael Loban | Chief Marketing Officer, InfoTrust
      - Dave Hatter | Cyber Security Expert, On-Air Contributor on WXIX FOX19's Tech Friday segment

      Cost: Payment required - Early bird - AMA Member: $35.00 through 11/12 Early bird - Guest: $45.00 through 11/12 Student Member Registration: $25.00 Student Guest Registration: $30.00

      Categories: Business & Networking | Organizations & Meetups | Technology

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.

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